A peaceful lakeside scene at sunset, with calm water, rocky shoreline, and a forest of tall pine trees on a hillside, under a partly cloudy sky.

Truckee / Tahoe Supporters

Stylized badge with mountain silhouette and sunset background, reading 'Truckee / Tahoe Zero Proof for you'.

Zero Proof, For You is a community-driven initiative designed to help residents of Truckee/Tahoe lean into well-being amid a tourism culture deeply tied to drinking. This program promotes judgment-free awareness, offers practical tools for change, and builds a visible network of supportive local businesses offering low- and no-alcohol alternatives. The campaign encourages personal resets—moments to pause, make a mindful choice, and reconnect to what really matters in Tahoe: health, nature, and community.

A graphic design featuring a martini glass with an orange garnish and a rock glass with ice cubes. Text reads 'SERVICE INDUSTRY PARTNER' with a logo for 'ZERO PROOF for you'. Mountain shapes with pink and yellow accents are at the bottom, and the background has a teal circle with stars.
Partners
This Could Be You
Champion, Community Partner, Service Industry Partner, Retail Partner
This Could Be You
Champion, Community Partner, Service Industry Partner, Retail Partner
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Champion, Community Partner, Service Industry Partner, Retail Partner
A logo with a shopping cart containing bottles and cans, with mountains and a star in the background, and text reading 'Retail Partner' and 'Zero Proof for you'.
Partners
This Could Be You
Champion, Community Partner, Service Industry Partner, Retail Partner
This Could Be You
Champion, Community Partner, Service Industry Partner, Retail Partner
Read more →
Champion, Community Partner, Service Industry Partner, Retail Partner
A poster with a school building, a tree, and a heart above four figures, with the text 'Community Partner' and the Zero Pro 7 for you logo at the bottom.
Partners
This Could Be You
Champion, Community Partner, Service Industry Partner, Retail Partner
This Could Be You
Champion, Community Partner, Service Industry Partner, Retail Partner
Read more →
Champion, Community Partner, Service Industry Partner, Retail Partner
101.5 FM Truckee Tahoe Radio
Community Partner
101.5 FM Truckee Tahoe Radio
Community Partner
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Community Partner

Signup to Become a partner

Become a Partner
Service Industry Partner
Service Industry Partner

A local restaurant, bar, venue, or hospitality business that wants to support mindful drinking and make low- and no-alcohol choices more visible, appealing, and socially supported for guests and employees.

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Retail Partner
Retail Partner

A local retailer that sells alcohol and wants to help make non-alcoholic and lower-alcohol options more visible, accessible, and easy for customers to discover.

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Community Partner
Community Partner

A local group that doesn’t sell alcohol but wants to support making alcohol-free choices more visible, accessible, and socially supported.

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Champion
Champion

An individual who wants to help build a community where mindful alcohol choices are visible, supported, and celebrated—whether that means drinking less, choosing zero-proof, or simply supporting others who do.

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