Champion

• Who you are: An individual who wants to help build a community where mindful alcohol choices are visible, supported, and celebrated—whether that means drinking less, choosing zero-proof, or simply supporting others who do.

• What partnership looks like:

  • Show up: Volunteer at community events, outreach activities, and Zero Proof, For You campaigns.

  • Make it your own: Bring Zero Proof, For You into your community in creative ways—host an event, organize an activity, or come up with something we haven’t thought of yet!

  • Be a champion in your circles: Share the campaign with friends, coworkers, clubs, teams, and other networks.

  • Spread the word: Help increase awareness through word of mouth, social media, campaign swag, or simply putting a sticker on your water bottle.

  • Normalize choice: Help create a culture where choosing what to drink—or choosing not to drink at all—doesn’t need an explanation.