Service Industry Partner

• Who you are: A local restaurant, bar, venue, or hospitality business that wants to support mindful drinking and make low- and no-alcohol choices more visible, appealing, and socially supported for guests and employees.

  • Examples: Restaurants, Bars, Breweries, Coffee Shops (Serving Alcohol,) Event/Entertainment Venues, Hotels, Ski Resorts, Golf Courses, Etc. 

• What partnership might look like:

  • Make options visible: Highlight low- and no-alcohol choices on menus and throughout your space.

  • Get creative: Encourage bartenders and beverage teams to develop great mocktails and zero-proof options.

  • Offer an incentive: Consider perks that make alcohol-free choices fun—like a complimentary mocktail or free sodas for the designated driver.

  • Show your partnership: Display Zero Proof, For You materials and campaign messaging on-site. We provide labels, stickers, decals, and can help create promotional materials to help meet your needs.

  • Put the swag to work: Use campaign-provided coasters, napkins, pens, markers, dice shaker, and other materials to engage guests and start conversations.

  • Support your team: Share campaign resources with employees and reinforce a workplace culture where choosing less—or no—alcohol is normalized.