Zero Proof, For You.
A community initiative empowering individuals to drink differently and embrace mindful choices around alcohol.
Who We Are
Zero Proof, For You is a community-driven initiative designed to help residents of Truckee/Tahoe lean into well-being amid a tourism culture deeply tied to drinking.
Find Zero Proof Options Near You
Discover bars, cafés, and restaurants offering delicious mocktails and non-alcoholic beverages. Explore retail shops with NA spirits and mixers, and check out Zero Proof-sponsored events in your area.
Try Something New
Morning-after meetups: coffee, yoga, hiking, and more
Mocktail competitions: local bartenders battle for the ultimate “Mock Award”
Seasonal specials: Sober October & Dry January—enjoy ½ off select mocktails
Get Support Resources
You’re not alone. Connect with local and virtual support groups like AA, SMART Recovery, and Sober Sis. Access mental health hotlines, counseling services, and tips for sober transportation options.
Boost Your Wellness
Yoga, meditation, and mindfulness classes
Outdoor adventures like mountain hikes and guided walks