A community initiative empowering individuals to drink differently and embrace mindful choices around alcohol.

Featured

Launching with Dry January: An Invitation to Drink Differently

Dry January has become a cultural moment where people pause and reset after the holidays. Too often, it is framed as rigid or all or nothing. Zero Proof, For You approaches Dry January differently. This is an invitation, not a challenge.

Who We Are

Zero Proof, For You is a community-driven initiative designed to help residents of Truckee/Tahoe lean into well-being amid a tourism culture deeply tied to drinking.

Person paddleboarding on calm water during sunset with a ship in the background and birds flying nearby.

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News & Updates

Find Zero Proof Options Near You

Discover bars, cafés, and restaurants offering delicious mocktails and non-alcoholic beverages. Explore retail shops with NA spirits and mixers, and check out Zero Proof-sponsored events in your area.

Five women sitting around a table outdoors, smiling and talking, with colorful drinks in front of them.

Morning-after meetups: coffee, yoga, hiking, and more
Mocktail competitions: local bartenders battle for the ultimate “Mock Award”
Seasonal specials: Sober October & Dry January—enjoy ½ off select mocktails

Try Something New

At Home Recipes

You’re not alone. Connect with local and virtual support groups like AA, SMART Recovery, and more. Access mental health hotlines, counseling services, and tips for sober transportation options.

Get Support Resources

Group of five hikers walking on a trail along the coast during sunset, with a city skyline and the ocean in the background.

Boost Your Wellness

Yoga, meditation, and mindfulness classes
Outdoor adventures like mountain hikes and guided walks

Find Support